Know who you are:
A successful personal brand is authentic. Thus, you need to know yourself before you can build a successful brand.
Think abt your Competitors:
If you see yourself making major career changes, your competitors are not likely to be your current colleagues. If you are planning a straight-ahead trajectory to a more senior position, it may be easier to identify the competition and their brand attributes.
Focus on right people
Focus yourself to right people based on your need and build your brand.